If pivoting to and embracing an omnichannel marketing strategy were simple, it’s likely that every B2B marketer would have already done it. That's not the case, however. B2B marketers have had the license to ignore the trending B2C strategy over the years because their consumers weren’t demanding it. Together with the challenges of implementing a true omnichannel strategy, that license made it easy for B2B marketers to look the other way.
Following the events of 2020, business buyers everywhere have changed their process for making purchases and that license to ignore has been revoked. Looking the other way is no longer an option, and B2B marketers must face the challenges of the omnichannel strategy and embrace the solutions to elevate their marketing and rise to the demands of their audience.
This Challenges and Solutions Omnichannel infographic breaks down the top 3 challenges that marketers experience when they try to implement an omnichannel strategy, as well as a few ideas for how to overcome them.
The future of B2B marketing is omnichannel. Marketers in the B2B sector can no longer brush it aside like a fad strategy that will die out in time because their consumers have changed the game. The challenges that the strategy presents are significant, especially following a pandemic that has left businesses struggling to make ends meet. However, the benefits are undeniable, and the strategy is proven to give business the type of growth they need to rebound and come back better than they were before.
If these challenges still seem too big, and the solutions out of reach, contact us today to see how TRIPTYCH can help you make omnichannel a reality.