2 min read
Post AEP: Marketing Content Ideas for Healthcare Customer Retention
Customer Retention is a complex task. Each department plays a role, whether direct or indirect, in keeping the...
Healthcare Industry
Put the Confident in Confidentiality with Certified Data Security and Built-In Compliance
Learn More
A system you can trust
Today, most everyone has ready access to a mobile device of some kind, connecting them to the rest of the world. With just the touch of a finger, anyone can broadcast their messaging out to millions via social media, file-sharing services, collaboration tools, and a whole host of other mediums. In fact, the average healthcare organization uses over 900 cloud services, yet only 7% of them meet enterprise security and compliance requirements. At a cost of up to $50,000 per minor violation, poor security doesn’t take long to impact the bottom line. How confident are you that your agents are delivering content that's up to standard?
If nearly 90% of healthcare organizations are using cloud services that leave them exposed to potential information breaches and cyber threats, you have to be sure your agent marketing teams are empowered with a platform that protects against security gaps. Whether you’re concerned about CMS compliance or ramping up HIPAA requirements, you can trust that as a SOC II mapped to HITRUST CSF certified company, your privacy and information security is held to the highest industry standards with Triptych.
Compliant local marketing material that’s personal for your buyers
Your agents need customizable content to align messaging to the needs of their local customers, but sales agents who create their own content walk a dangerously fine line, which could turn a $10,000 deal into a $3 million lawsuit. Keep customized marketing materials in line with the directives of even the strictest compliance officer—built-in and automatically delivered with effortless ease.
We understand that your agents have a lot on their minds, especially in the heat of a deal. And it’s no secret that they’ll take matters into their own hands if they don't have access to what they want, when they need it. But, where does that leave you?
-
Are they complying with state and federal regulations?
-
Are they staying on brand?
-
Are they promising things they shouldn't?
-
Are they using old messaging?
Ultimately, when you offer the right sales support, sales will give you better results. In fact, companies that enable sales with technology to personalize content have up to 21% stronger lead acceptance and 36% higher conversion rates. So, let your agents shape deals with content that speaks directly to their buyer and watch your revenue grow.