Over the last few years, the relationship between marketing and sales departments has undergone a significant evolution. Once siloed and often on divergent paths, these two departments listened to frustrated buyers and made—or tried to make—the necessary changes to align their efforts and deliver a more cohesive experience. Some have succeeded; some have not, but what’s become clear is that there’s still growing and changing to do. Alignment is dead—and from its ashes a new direction has emerged.
Join speaker, Brian Karoff & Alise Houserman on June 23rd at 12:30pm CT for Sales Alignment is Dead, where they’ll share with you:
- What the new era of strategic partnerships looks like
- How this new direction came about
- What this new direction means for marketing and sales, and
- How marketing and sales leaders should go about setting their teams on the right path to further improve the experience they offer their audiences... and each other.
